Digital & Online Marketing Specialist

About this role

We are looking for a creative, analytical and results-driven Digital & Online Marketing Specialist to grow our e-commerce business, Funzone.ae.

The primary responsibility is to increase website traffic, online sales, Google search visibility and customer engagement through organic digital marketing strategies without relying on paid advertisements.

Key Responsibilities

Manage and optimize our Shopify e-commerce website.
Develop and implement organic SEO strategies to improve Google rankings.
Optimize product pages, collection pages, meta titles, descriptions and images.
Increase organic website traffic through SEO and content marketing.
Manage Instagram, Facebook and TikTok organic marketing activities.
Create engaging reels, product videos, posts, stories and promotional content.
Write SEO-friendly blogs, product descriptions and buying guides.
Analyze website traffic, customer behaviour and online sales performance.
Develop strategies to improve website conversion rates and generate more orders.
Implement organic customer retention, engagement and repeat-purchase strategies.
Monitor competitors and identify new opportunities for organic growth.
Prepare weekly and monthly marketing performance reports.

Required Skills

Advanced Shopify and e-commerce management.
Strong SEO and keyword research knowledge.
Google Analytics 4 and Google Search Console.
Instagram, Facebook and TikTok organic marketing.
Content creation and copywriting.
Canva and CapCut.
Product and collection page optimization.
Conversion Rate Optimization (CRO).
Google organic traffic growth.
Analytical thinking and reporting.
Experience & Qualifications
Minimum 2–3 years of relevant experience.
Previous experience in Shopify e-commerce marketing.
Proven track record of increasing organic website traffic and sales.
Ability to independently plan and execute marketing strategies.
Strong communication, creativity and problem-solving skills.
Performance Expectations
The successful candidate will be responsible for improving:
Organic website traffic.
Organic online sales and revenue.
Google search rankings.
Website conversion rate.
Social media reach and engagement.
Customer retention and repeat purchases.

Important: Our main objective is to increase online sales through SEO, social media, content marketing and other organic strategies. We are not looking for someone whose primary strategy is paid advertising.

Required skills

• Shopify management
• E-commerce sales growth
• SEO
• Google Search Console
• Google Analytics 4
• Keyword research
• Instagram marketing
• Facebook organic marketing
• TikTok marketing
• Content writing
• Product SEO optimization
• Canva
• Video editing
• Email marketing
• Conversion rate optimization (CRO)
• Competitor analysis
• Google Business Profile

Benefits

• Salary + Incentives

How to apply

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